Even then you have plenty of other options, for example putting your video in or out-stream. In-Stream Videos In addition to YouTube, a lot of video is also watched every day on platforms such as NPO Untender Geist, RTL XL, but also, for example,. It is also possible to purchase video advertising space. This is then called In-Stream Video, because the video ad will be shown in the "stream" of other video content. This can be before (pre-roll), in the middle (mid-roll) or at the end (post-roll).
In-Stream Videos You could use this to create additional reach compared to your YouTube campaign, or as a separate channel. Another additional advantage is that, if you buy from RTL XL or NPO Uitzend Missed, you can be sure that your video ad will only be shown next to content that is brand safe , which YouTube sometimes has problems with. The strength job function email list lies in the repetition of the message that users may also encounter on television, for example. A disadvantage compared to advertising on YouTube is that the targeting options with regard to the use of data are more limited. However, STER has found a solution for this in collaboration with SpotX by targeting based on the context. Out Stream Video Does your target audience not watch videos but do they read a lot of content online?
Publishers have also found a solution for this, namely Out-Stream Video. These are video advertisements that can be loaded into, for example, an article that you are reading without other video content being present. In this way, it becomes possible for advertisers to reach users who view little or no video content. Or it is an addition to your in-stream strategy, with the aim of repeating your message to a relevant target group. Think, for example, of business users on news websites during office hours.